{"id":4402,"date":"2018-07-23T19:07:29","date_gmt":"2018-07-23T18:07:29","guid":{"rendered":"https:\/\/science-nutrition.com\/?p=4402"},"modified":"2018-07-23T19:07:29","modified_gmt":"2018-07-23T18:07:29","slug":"the-negotiation-of-healthy-food-choices-by-danish-consumers-of-organic-food","status":"publish","type":"post","link":"https:\/\/science-nutrition.com\/en\/2018\/07\/23\/the-negotiation-of-healthy-food-choices-by-danish-consumers-of-organic-food\/","title":{"rendered":"The negotiation of healthy food choices by Danish consumers of organic food"},"content":{"rendered":"<div class=\"l-subsection\"><div class=\"l-subsection-h\"><div class=\"l-subsection-hh g-html i-cf\"><p>There is increasing demand for organic food products throughout the Europe. Health concerns have frequently been found to be the main motivation of consumers purchasing organic products. This article investigates health from the perspective of consumers, and analyzes negotiations of their consumption preferences. The analysis is based on a focus group study conducted in Denmark in 2016.<\/p>\n<p>Three different understandings of health can be found when consumers explain their preferences for organic products:<\/p>\n<ul>\n<li>Health as <strong>purity<\/strong>,<\/li>\n<li>Health as <strong>pleasure<\/strong>,<\/li>\n<li><strong>Holistic perspective<\/strong> on health.<\/li>\n<\/ul>\n<p>To know more about the conclusions of this <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0950329318304373\" target=\"_blank\">study<\/a>.<\/p>\n<p>Orchidali can help you to <a href=\"https:\/\/science-nutrition.com\/state-of-the-art\/\" target=\"_blank\">valorize the nutritional properties of your food products<\/a>.<\/p>\n<\/div><\/div><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>There is increasing demand for organic food products throughout the Europe. Health concerns have frequently been found to be the main motivation<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[506,505,39],"tags":[840,834,839,838,835,526,765,837,836],"class_list":["post-4402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comportements","category-consommateurs","category-qualite-nutritionnelle","tag-consumer","tag-danish","tag-danish-consumers","tag-denmark","tag-food-products","tag-health","tag-health-claims","tag-organic-food","tag-organic-foods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The negotiation of healthy food choices by Danish consumers of organic food - Orchidali - When feeding is health<\/title>\n<meta name=\"description\" content=\"Conseil scientifique et r\u00e9glementaire en alimentation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/science-nutrition.com\/2018\/07\/23\/the-negotiation-of-healthy-food-choices-by-danish-consumers-of-organic-food\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The negotiation of healthy food choices by Danish consumers of organic food - Orchidali - When feeding is health\" \/>\n<meta property=\"og:description\" content=\"Conseil scientifique et r\u00e9glementaire en alimentation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/science-nutrition.com\/2018\/07\/23\/the-negotiation-of-healthy-food-choices-by-danish-consumers-of-organic-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Orchidali - 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