During the French “Sommet de l’élevage” in October, FranceAgriMer showed synthesis of study results regarding veggie diets in Europe. This study was performed in 2018 by the French organism of consumption, CREDOC, for FranceAgriMer and OCHA (French dairy inter-branch organization Observatory of food habits). In France as in Spain, Germany and UK, the 4 countries investigated, the meat global consumption is decreasing since 10 years, with trend towards the stabilisation recently. This can be explained by urbanization in society or media debate regarding man-nature relationship.
It is shown in the quantitative study that 5.6 % of the
interviewed subjects (weighted average in the 4 countries) say they are
vegetarians or vegans, with the most veggies/vegans in UK (8 %) and
the less in Spain (2.8 %). This figure may seem low, however, meat
consumption, and particularly red meat, tendency to decrease is also due to flexitarians
who are 20 to 25 % among respondents. These subjects choose to limit
their meat consumption for other than financial reasons, without becoming fully
vegetarian.
Motivations for meat reduction or non-consumption are also described in
the study: health is the main reason for meat reduction and ethical
reasons as animal rights are named by those who choose eviction. These
diets involve firstly women, young people under 35, urban population or with
strong cultural capital. Flexitarism is an answer to different motivations as “consume
less but better”. This study highlights the difficulty to quantify this
phenomenon that is still marginal. Results are however a basis to think about
possible strategies to answer the consumers demands for professionals of
livestock sector.
You can consult all the results online (in French).
Orchidali can realize for you scientific literature reviews and analyzes.
Français
Veggie and flexitarian diets trend in Europe: an exploratory study
During the French “Sommet de l’élevage” in October, FranceAgriMer showed synthesis of study results regarding veggie diets in Europe. This study was performed in 2018 by the French organism of consumption, CREDOC, for FranceAgriMer and OCHA (French dairy inter-branch organization Observatory of food habits). In France as in Spain, Germany and UK, the 4 countries investigated, the meat global consumption is decreasing since 10 years, with trend towards the stabilisation recently. This can be explained by urbanization in society or media debate regarding man-nature relationship.
It is shown in the quantitative study that 5.6 % of the interviewed subjects (weighted average in the 4 countries) say they are vegetarians or vegans, with the most veggies/vegans in UK (8 %) and the less in Spain (2.8 %). This figure may seem low, however, meat consumption, and particularly red meat, tendency to decrease is also due to flexitarians who are 20 to 25 % among respondents. These subjects choose to limit their meat consumption for other than financial reasons, without becoming fully vegetarian.
Motivations for meat reduction or non-consumption are also described in the study: health is the main reason for meat reduction and ethical reasons as animal rights are named by those who choose eviction. These diets involve firstly women, young people under 35, urban population or with strong cultural capital. Flexitarism is an answer to different motivations as “consume less but better”. This study highlights the difficulty to quantify this phenomenon that is still marginal. Results are however a basis to think about possible strategies to answer the consumers demands for professionals of livestock sector.
You can consult all the results online (in French).
Orchidali can realize for you scientific literature reviews and analyzes.
Tags: