Good perception of organic products by the French

• despite the emergence of product promises similar to organic, French people’s confidence in products from organic farming is increasing and the AB label remains the major benchmark for eating well in France.
• This year again, fewer and fewer consumers are held back by the price of organic products, especially among French people with lower purchasing power.
• Nearly 1 in 2 French people believe that they do not have enough information on organic products.
• The French are further diversifying their sources of supply of organic products, favoring the French origin of the products (93%) with a decline in organic purchases in supermarkets for 2 consecutive years (69% in 2021 against 74% in 2020 and 77% in 2019) in favor of local markets (35% in 2021 compared to 26% in 2020) and purchases made directly from artisans (31% compared to 25% in 2020).

To find out more, you can consult the press release from Agence Bio (french version).