Consumers underestimate the emissions associated with food but are aided by labels
This study focused on the energy consumption and the GreenHouse Gas (GHG) emissions for food production. Results showed that consumers significantly underestimated them. Then, researchers found that providing consumers with information regarding the GHG emissions associated with the life cycle of food shifted their actual purchase choices away from higher-emission options. Thus, although consumers’ poor understanding of the food industry issues, it also represents an opportunity for simple interventions such as a well-designed carbon label.
To know more about this study, you can consult the full article at this link.
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